Subjective Statements as Fact

As I'm sure all of us do, I get a number of e-mail newsletters and advertisements from various merchants and manufacturers whose products I appreciate, purchase, and use. I generally scan the subject lines and more often than not, just send them straight to the trash. The subject line on one of them today caught my eye and got me thinking, though. Well, one phrase did. It said:

SUPER CUTE BABY BLANKET

And I thought to myself, "Who says it's super cute? Who makes that decision?"

Maybe it really is super cute, but I've lost count of the times someone has told me some item — whether it be a piece of clothing or a set of dishes or a project in a craft magazine or someone's pet — is super cute, and I look at it and wonder what on earth they're smoking. ("Wow, man! Look at all the pretty colors, man!")

In answer to your question, no, I have not yet gone to look at said blanket. I will probably get to that later tonight. But tell me, do you always agree with such designations, or do you often think that the marketing team in question needs to lay off the sauce?

Inquiring minds want to know....